The first thing Shane Decker teaches his retail clients is to show the customers - all customers - a diamond. "Not showing diamonds makes customers think they’re too expensive," he cautions.

Decker even dictates the language used in a sales situation. Call them "diamonds" instead of "stones," which makes them sound commonplace.

These messages and more are available on DVD. Order extra manuals to train your entire team.




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    Master the anatomy of a sale; learn to sell with confidence and overcome customer objections.
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