Shane Decker has worked with more than 3,000 stores and since no two jewelry stores are alike, we adapt our program for each store.

There are three different selling styles that salespeople use: serpentine, missile, and sneak. There are different diamond-selling approaches for those stores that allow discounting and those that do not.




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Shane’s Secrets
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are updated frequently.

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  • Net & Gross Profit
  • Mark-ups on All Merchandise
  • Sales People Profiles
  • Management Profiles
  • Communication
  • Weekly Sales Meetings
         4 Types
         • Store Procedure
         • GIA Knowledge
         • Product Knowledge
         • Anatomy of a Sale
  • Closes of the Sale
  • Targets & Goals
  • Marketing & Advertising
  • False & Real Momentum
  • Sources
  • Jewelry, Mix, Inventory Mix
  • Diamond Information
  • Payroll
  • Operation Manuals
  • Job Descriptions
  • Interview Procedure of New
        Employees
  • Hiring & Firing of Staff
  • Case Layout & Traffic Flow
  • Employee Personality Mix
  • Spiffs & Motivational Tools
  • Private Selling Areas
  • Stage Setting
  • Buy-outs
  • Appraising & Selling Stores
  • Going Out of Business Procedure
  • Mediations of Next Generation
        Take-over
  • Vendor Restrictions
  • Vendor Trade Policies
  • Branding
  • Raising Average Ticket
  • Becoming Recession-proof
  • Repair Pricing & Profits
  • Employee Benefits
  • Store Location & Moving Store
  • Consult with Financial Institutions
        on Behalf of Store in Reference to
        Moving Location